About True Curated Designs

A fresh, approachable take on luxury, True Curated Designs offers fine jewellery and custom engagement ring consultation in an online-only format, creating an authentic and memorable experience. 

True Curated Designs is the vision of Vancouver-based Tori Dundas, who believes that trust should be at the heart of the most meaningful jewellery purchase you will ever make.

Tori Dundas of True Curated DesignsTori has reimagined the experience of buying an engagement ring. After launching a contemporary and fine jewellery brand five years ago, the idea evolved from Tori’s own customers. They began to seek her out to design custom engagement rings for them, finding the experience with typical jewellers to be impersonal and to fall short. Tori’s eye for design, knowledge of the industry and direct connections to diamond suppliers around the world meant she could provide a more personalized experience and pass greater value along to her customers. And so, True Curated Designs was born. An independent, women-owned, local to Vancouver, fresh and modern online jewellery shop.

True Curated Designs was created to bring transparency to the process of designing a ring as unique as the woman wearing it. There is so much to consider when it comes to an engagement ring; it is an emotional decision and the industry terminology can be complex! At True, we will guide you through every detail to ensure your design is crafted to the highest standard of quality and style. You’ve found your forever person; we’ll create the forever ring to suit her best.

Tori has a Bachelor of Business Administration degree and a Jewellery Design certification from the Gemological Institute of America (GIA) in New York. Tori works with ethically sourced, GIA-certified diamonds and the highest quality precious metals. All bespoke engagement rings are crafted locally in Vancouver, Canada. She wants her fresh, approachable take on luxury to create an authentic and memorable experience. True love is worth it.

xo Tori 



 The heart of True is trust.


Canadian Jewellers Association
Women's Jewellery Association
GIA Alumni Member