When selecting a diamond, the term ‘cut’ is often used interchangeably with the term ‘shape’, but they are not actually referring to the same thing. Shape refers to the outline of the stone (ie. pear, oval, round). Cut refers to the way the facets are arranged on the diamond to make the light reflect and create the specific type of brilliance.
And as a Canadian company, we are proud that the Canadian diamond industry’s ethical standards are among the best in the world. Diamond’s of Canadian origin have been increasingly high in demand for this reason.