True Insider Portal

  • How Much Should I Spend On An Engagement Ring?

    We often get asked the question "how much should I be spending on this engagement ring?" and we are going to answer with another question: “How muc...
  • Diamonds with Depth: Everything You Need to Know About Diamond Shapes and Diamond Cuts

    When selecting a diamond, the term ‘cut’ is often used interchangeably with the term ‘shape’, but they are not actually referring to the same thing. Shape refers to the outline of the stone (ie. pear, oval, round). Cut refers to the way the facets are arranged on the diamond to make the light reflect and create the specific type of brilliance.
  • The Curated Cut: Canadian Diamonds 101

    And as a Canadian company, we are proud that the Canadian diamond industry’s ethical standards are among the best in the world. Diamond’s of Canadian origin have been increasingly high in demand for this reason.