True Insider Portal

  • Four Things You Need to Know About Ethical Diamonds

    True has a zero-tolerance policy toward conflict diamonds. Our business observes the highest ethical standards and we insist that our business partners do the same. Our diamonds are sourced from many of the world’s foremost diamantaires, all with trusted names and a history of excellence in the diamond industry. All of our diamonds are ethically and responsibly sourced and guaranteed conflict free.
  • Perfect Pear

    How to Buy a Pear-Shaped Diamond  The pear shaped diamond, also known as a teardrop, has the ultimate elegance. Wear it with the point out to elon...
  • Are Lab-Grown Diamonds Worth Considering?

    Buying a diamond is a personal and emotional experience, especially when you are purchasing an engagement ring or significant piece for a loved one...