True has a zero-tolerance policy toward conflict diamonds. Our business observes the highest ethical standards and we insist that our business partners do the same. Our diamonds are sourced from many of the world’s foremost diamantaires, all with trusted names and a history of excellence in the diamond industry. All of our diamonds are ethically and responsibly sourced and guaranteed conflict free.
But what is the price and value, tangibly? Fine jewellery is a wearable investment. Gold is a known commodity, and will appreciate in value over time. Investors will encourage owning solid gold as part of a diversified long term investment portfolio. Gold is seen as a hedge against inflation and a store of value through ups and downs of the economy. And these investors are not only talking about buying shares in gold mining companies - they’re talking about physical gold. Coins, bullion, or at True, we recommend a gorgeous piece to wear. Enjoy it now, and in the future when it’s worth significantly more and may be a nice addition to your retirement vacation fund.