True Insider Portal

  • Four Things You Need to Know About Ethical Diamonds

    True has a zero-tolerance policy toward conflict diamonds. Our business observes the highest ethical standards and we insist that our business partners do the same. Our diamonds are sourced from many of the world’s foremost diamantaires, all with trusted names and a history of excellence in the diamond industry. All of our diamonds are ethically and responsibly sourced and guaranteed conflict free.
  • How Much Should I Spend On An Engagement Ring?

    We often get asked the question "how much should I be spending on this engagement ring?" and we are going to answer with another question: “How muc...
  • Endless Summer

    As the days get shorter, the evenings cooler and the patio drinks fewer, our minds fade to the orange leaves, stylish scarves and warm lattes of fa...
  • If not now, when?

    2020 has been an unexpected journey, but I am finding that the True community is not about to let the state of the world impact their life choices. The adage “if not now, when?” comes up often. We don’t know what lies ahead so why put our own future on hold? 
  • Diamonds with Depth: Everything You Need to Know About Diamond Shapes and Diamond Cuts

    When selecting a diamond, the term ‘cut’ is often used interchangeably with the term ‘shape’, but they are not actually referring to the same thing. Shape refers to the outline of the stone (ie. pear, oval, round). Cut refers to the way the facets are arranged on the diamond to make the light reflect and create the specific type of brilliance.
  • The Curated Cut: Canadian Diamonds 101

    And as a Canadian company, we are proud that the Canadian diamond industry’s ethical standards are among the best in the world. Diamond’s of Canadian origin have been increasingly high in demand for this reason. 
  • What's Your Ring Style?

    As GIA-certified jewellery design (JD) experts, we are style experts and will provide sound advice. When working with clients, we guide you through selection of all the elements of your ring:  The setting and shank, the center diamond - or alternative gemstone - and the style.

  • How to Save Bling on your Ring

    A great way to get more value for your money when buying a diamond engagement ring is to pay attention to the combination of the four C’s: Cut, Colour, Clarity and Carat Weight. Pay attention, but don’t get hung up on what you can’t see with the naked eye. Invisible flaws can make a diamond unique! At True, we will guide you through the entire process.