True Insider Portal

  • Are Lab-Grown Diamonds Worth Considering?

    Buying a diamond is a personal and emotional experience, especially when you are purchasing an engagement ring or significant piece for a loved one...
  • Endless Summer

    As the days get shorter, the evenings cooler and the patio drinks fewer, our minds fade to the orange leaves, stylish scarves and warm lattes of fa...
  • Diamonds with Depth: Everything You Need to Know About Diamond Shapes and Diamond Cuts

    When selecting a diamond, the term ‘cut’ is often used interchangeably with the term ‘shape’, but they are not actually referring to the same thing. Shape refers to the outline of the stone (ie. pear, oval, round). Cut refers to the way the facets are arranged on the diamond to make the light reflect and create the specific type of brilliance.
  • The Curated Cut: Canadian Diamonds 101

    And as a Canadian company, we are proud that the Canadian diamond industry’s ethical standards are among the best in the world. Diamond’s of Canadian origin have been increasingly high in demand for this reason. 
  • How to Save Bling on your Ring

    A great way to get more value for your money when buying a diamond engagement ring is to pay attention to the combination of the four C’s: Cut, Colour, Clarity and Carat Weight. Pay attention, but don’t get hung up on what you can’t see with the naked eye. Invisible flaws can make a diamond unique! At True, we will guide you through the entire process.